Programs · 1-on-1 Coaching · Supplements — No-BS Fitness Since 2016
Programs give you the map. Coaching gives you someone in the passenger seat. Custom training, nutrition, weekly check-ins, and direct access to Joel — for a small roster that actually gets attention.
This is the highest-touch thing Bleeding Edge offers. It's deliberately not for everyone.
A program built around your body, schedule, equipment, and goals — reviewed and adjusted every single week based on your logs.
Macros and meal structure that fit your actual life — not a meal plan you'll abandon by Thursday. Adjusted as your body changes.
A real review of your week — training, nutrition, sleep, photos if you want them. You get specific adjustments, not a thumbs-up emoji.
Message Joel directly with questions, form videos, and wins. Not a support inbox, not a junior coach — the person whose name is on it.
Someone actually watching your logs who notices when you skip. The thing no app, program, or AI fully replaces.
Ten years of building this brand from age 16 — discipline, habits, and mindset carry over. Bring the business questions too.
Five minutes. Be honest — the application is the first filter, and vague answers are a real signal.
Joel reads every application himself. You'll hear back within 48 hours either way — no ghosting.
If it looks like a fit, a short call to align on goals, expectations, and logistics. You're interviewing Joel too.
Full intake, your program built, first check-in scheduled. From there it's work — with someone in your corner.
The Investment
$350/mo
Starting rate • 3-month minimum • final quote set on your intro call based on what you need
10
Client Cap
Weekly
Check-Ins
Direct
Access
The roster is capped at 10 because check-ins done properly take real time. When it's full, applications go to a waitlist — another reason to apply properly the first time.
Five minutes, honest answers. Joel reads every application personally and replies within 48 hours.